Old is Gold

When recycling is worth gold.

Even though recycling electronics is easy, they're still responsible for 70% of toxic waste, affecting the environment from the soil to the water and beyond. By playing with the adage "Old is Gold," Dell's campaign invites you to look at old electronics and see the importance of recycling them properly with Dell's help, and in return, you can get some... gold.

For a chance to get one of the exclusive jewelry pieces made out of recycled electronics, consumers need to recycle an old electronic to join the raffle.

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The raffle is easy to join through Dell's website. You just have to go online and select the electronic you're recycling, give your information, and decide how you're sending the electronic: drop-off at Goodwill or pick-up by UPS.